Lights, Camera, Confidence: Your Ultimate Media Training Blueprint Pt. 4

Swagger Style: Dressing the Part to Enhance Your Credibility and Personal Brand

In today’s world, how you present yourself says a lot about you—especially when you’re in front of a camera or meeting with a reporter. Cue Clinton Kelly in the 2003 TV series What Not To Wear when he would tell makeover guests, “your appearance is a reflection of how much you value yourself."

Whether you’re doing a TV interview, presenting on Zoom, or attending a panel discussion, your appearance plays a significant role in how your message is received. It’s not just about looking good; it’s about dressing with purpose to project confidence, credibility, and authenticity. In this post, we’re going to dive into how you can dress for success in media appearances and use your personal style to enhance your brand.

The Psychology of First Impressions and How Appearance Impacts Perception

Did you know that people form an impression of you within milliseconds of meeting you? It’s pretty fascinating—and a little intimidating! Research suggests that how you present yourself can greatly impact how others perceive your credibility, trustworthiness, and expertise. But here’s the thing: professional clothing doesn’t always mean formal business attire. In fact, what’s considered “professional” can vary greatly depending on the field.

The key is looking put-together, which can mean different things for different industries. Whether you're in a creative field, tech, or finance, dressing appropriately and thoughtfully for your environment can enhance how your message is received, just as much as the content you’re sharing. You’ll personally never find me in a business suit, but I do love a good pair of jeans or bright pants paired with a blazer!

Pro Tip: If you look professional and put together, people are more likely to view you as an authority in your field. 

Example: Let’s say you're doing an interview for a tech startup. If you show up wearing a suit that doesn’t reflect the casual, creative vibe of your field, it may seem out of place. On the other hand, a clean, sharp look—like a tailored jacket with a graphic tee—will show that you understand the culture while still looking polished. This way, your audience is likely to take you seriously without feeling like you’re trying too hard. It’s all about being authentic and thoughtful in how you present yourself.

Dressing for Different Media Formats (TV, Zoom, In-Person, Panel Discussions)

Not all media appearances are created equal, and how you dress will vary depending on the format. TV interviews, Zoom calls, in-person interviews, and panel discussions each require different considerations to make sure you’re dressed appropriately and on-message.

TV Interviews

When you’re in front of the camera, it’s important to remember that certain styles, colors, and patterns can appear differently on screen. Tailored clothing in bold colors and classic styles work best, but avoid overly bright colors (like neon) that might cause glare or distractions. Stick to solid colors, or subtle patterns that won't create visual distractions on TV.

Pro Tip: Darker colors tend to be more flattering and professional on TV. But not black! It can often fade you into the background. Consider wearing a blue, dark green, or charcoal grey to look sharp without drawing too much attention to your outfit.

Example: Think of your favorite TV personality—they usually wear classic styles that match their brand. For me, I like to bring out the Hoda Kotb or Savannah Guthrie from within. If you're appearing on a news segment or show, choose timeless pieces that convey both authority and approachability.

Zoom or Virtual Interviews

Zoom calls have become an essential part of our professional lives, and dressing for these meetings requires a few extra considerations. Since you’ll be seen from the chest up, aim for a top that conveys professionalism, even if you're in sweatpants below the camera. 

Pro Tip: Don’t forget your background! Ensure it's clean and uncluttered, but add a little personality too! Mine is a bright green wall with plants, flowers, and a few awards.

Example: During a Zoom call, a deep blue blouse or a soft purple shirt can enhance your appearance and create a strong visual presence, while allowing you to look both polished and approachable.

In-Person Interviews

When meeting with someone face-to-face, you have a little more flexibility with your outfit, but the general rule is to dress slightly more formal than you would for your everyday work environment. Whether you’re meeting a reporter or attending a press conference, ensure your outfit is well-fitted and free of wrinkles.

Pro Tip: You don’t have to wear a suit to be taken seriously, but make sure your clothes are tailored to fit you properly. This will show that you care about your appearance and are ready to take on the media world.

Example: Channel your inner Oprah—while she often dresses in a way that’s comfortable and approachable, she’s always impeccably polished. When dressing for an in-person interview, you want to convey the same sense of preparedness and professionalism.

Best Colors, Patterns, and Styles for Camera Appearances

When it comes to camera appearances, what you wear can make or break how your message is received. Colors and patterns can affect how you’re perceived on screen, and choosing the right style is key to making the best impression.

Colors

Stick to solid colors or simple patterns that won’t distract the viewer from your message. Depending on your skin tone - red, blue, and green are great options for making an impact without being overwhelming. Black and white can be professional but should be used in moderation—black may come off as too heavy, and white can sometimes cause a glare. Both can wash you out and make you blend into the background. Yikes!

Pro Tip: Jewel tones—like emerald, sapphire, or ruby—tend to look amazing on camera. They’re flattering for most skin tones and can add a pop of color without being too bright.

Example: A deep red or navy blue blouse paired with tailored gray pants can help you look polished and put-together while staying true to your personal brand.

Patterns

Avoid wearing overly bold patterns, as they can create a visual distraction on camera. Thin stripes or small checks can create a "moiré" effect, which causes the pattern to appear distorted on screen. Stick to subtle patterns or solid colors for the most flattering look.

Pro Tip: If you want a pattern, choose something simple, like a polka dot or a light pinstripe. It will add some visual interest without distracting from your message.

Example: A classic houndstooth print jacket can offer a sophisticated touch to your outfit without overwhelming the audience.

Styles

When choosing your outfit, think about styles that give you a professional yet approachable look. A fitted blazer, crisp shirt, or tailored dress often work well, but make sure you’re comfortable in what you're wearing. Comfort translates into confidence!

Pro Tip: Avoid anything too tight or loose—it can create an unflattering silhouette on camera. Tailoring your clothes to fit you perfectly will make a huge difference.

Example: For those who wear dresses, I love a bold, solid-colored dress for interviews. It flatters in shape and style!

Grooming, Makeup, and Accessories Dos & Don’ts

While your clothes are important, so is your grooming and overall appearance. Taking a little extra time to ensure you’re polished and ready for the camera can make a big difference in how you come across.

Grooming

Whether you have short or long hair, make sure it’s neat and styled in a way that complements your face and outfit. If you have longer hair, pull it halfway back for a more polished look to frame your face yet not hide any features. For men, a clean shave or neatly trimmed beard is important for a fresh appearance.

Pro Tip: If you wear glasses, make sure they’re clean and free of glare. 

Example: With longer hair, try wear down or halfway-up. If the camera angle is just right, a full ponytail may make you look bald!

Makeup

I introduce this section as someone who rarely wears makeup and often prefers not to. Makeup for media appearances is essential to highlight your features and ensure you are not washed out on camera. Yet, it should be subtle and natural. You want to enhance your features, not overwhelm them. Consider a matte finish foundation to prevent shine, and keep your eyes neutral with a touch of mascara.

Pro Tip: Avoid products that might cause shine under studio lights. Glitter is fabulous, but the camera hates it. 

Example: A light foundation, brush of powder, swipe of mascara, and a subtle lip color are perfect for creating a polished, approachable look on camera.

Accessories

Accessories can be a great way to express your personal style, but keep them minimal for media appearances. Avoid anything too flashy, and opt for simple, elegant pieces that complement your outfit.

Pro Tip: If you're wearing jewelry, make sure it doesn’t make noise (like bangles or large earrings) or reflect light. 

Example: A pair of small stud earrings and a simple chain necklace can be the perfect accessories to enhance your appearance without drawing too much attention.

Quick Fixes for Last-Minute Wardrobe Malfunctions

Let’s face it—wardrobe malfunctions happen. But don’t panic! With a few quick fixes, you can salvage your look and get back to the interview without missing a beat.

Pro Tip: Always keep a small emergency kit on hand with a lint roller, safety pins, double-sided tape, and deodorant. These quick fixes can save the day!

Example: If you find a wrinkle in your shirt, give it a quick smooth-down with your hands. If you have a loose button, use a safety pin as a temporary solution until you can fix it properly.

Final Thoughts: Dressing the Part for Your Personal Brand

At the end of the day, dressing for the media is about more than just looking good—it’s about sending a message that aligns with your personal brand. Whether you're on TV, Zoom, or at a panel, dressing with intention helps reinforce your credibility, authority, and confidence.

In the next part of our series, we’ll explore Silent Storytelling—how your body language, facial expressions, and tone can shape your message more powerfully than words. We’ll cover posture, eye contact, and hand gestures that enhance trust, plus techniques to manage nerves, like breathing and voice modulation. Until then, keep practicing your swagger style—your body speaks volumes, and you've got this!