Say welcome to our new intern, Olivia Fowler, who will be with us through the end of 2023. A native of Memphis, Olivia earned her degree in Communications from Harding University. With experience in social media and marketing under her belt, her job at Campfire entails a little bit of everything!

In a fast-paced world, it’s natural to look for shortcuts. One way to simplify digital marketing is to create one post and share it on multiple social media platforms. While there is no harm in doing this, you won’t necessarily get the full benefit of social media marketing.

Do you shudder when you hear the words “Facebook” and “ads” in the same sentence? If so, you are not alone! That used to be my immediate reaction until I discovered a few ways to simplify the ad creation process.

When I was 18, I picked up and moved all the way from Columbia, South Carolina to Memphis, Tennessee. My parents love to visit and I love to visit them, but they would never move here and I would never move back to our hometown.

Social media is one of the quickest and most effective ways to connect with your target audience. Whether you are posting pictures, making videos, or telling stories, what you share with your network matters.

Summer is known as a slow time in the world of business social media accounts. Everyone is too busy lying on the beach to pay much attention to what you are posting. When your potential audience is on social media, chances are they are sharing vacation pictures or looking longingly at the places their friends are going.

When it comes to developing social media content, knowing how to effectively communicate on each channel is necessary to navigate the different platforms.

Developing your podcast is only half of the work. Once you have your plan in place, you move onto the next step: booking good guests.

In the world of writing, adjectives are colorful brushstrokes that paint vivid images in the reader's

mind.

Labor Day unofficially marks the end of summer and the changing of the seasons as students head back to school and thoughts begin to turn to the (eventual) arrival of fall. In Memphis, chilly weather may not be on the horizon, but who can’t help but think of sweaters and boots when pumpkin spice lattes show up on coffee shop menus?

While finishing my degree at the University of Memphis, I had the chance to work for Shannon as a freelancer. At the time, I had only worked on social media campaigns and event marketing through my coursework and student practicum, so experience with Campfire Collective was a thrilling opportunity for me.

As the summer comes to an end, planning for fall content begins! Making sure your social media is ready for pumpkin season will make your life much easier by giving you a good stockpile to draw from. To keep your customers engaged throughout the autumn season, here are my three tips for fall.

I love to talk. Mostly because I love getting to know people. I am the person who holds up the checkout line because I am asking the cashier to tell me their life story. You could put me in front of a wall and I’d probably start asking questions about its deepest desires. But I wouldn’t get much of a response.

I’ve always liked taking things apart and figuring out how they work. When I was a kid, I used to take apart the family’s ever-silent rotary telephone to figure out how to make it ring.

Having a social media presence as a business is a necessity. Yet, posting, engaging, and building an audience alone will only get you so far in reaching your overall goals.

We’ve all been there, at a networking event, professional gathering, or just a party. “What do you do?” someone inevitably asks. How well you answer depends on how well you are prepared!

Over the past few months, we’ve talked a lot about getting ready to start a design to promote your marketing project. We’ve established a rapport with the client, defined an audience, gathered our materials, and picked the tools we want to use. There are a lot of administrative steps on the front end, but now we’re ready for the fun stuff: laying out our design!