Shannon had the honor of kicking off the inaugural Industry Standard Creative Summit right here in Memphis. Her session, “Around the Campfire: How Community Relations Fuels Success,” was all about taking “community” from buzzword to backbone — and showing how real relationships can light up balance sheets and hearts.

She shared the mic with some of our favorite Memphis minds in marketing and design — Milton, Penelope, David, Shannon, James, Dan & Chris, and Amanda. Talk about a dream lineup!

We left feeling inspired, fired up, and so proud to be part of this city’s creative spark. Here’s to keeping the flames of community alive in every campaign we touch. Special thanks to AAF Memphis for inviting us, and thanks to all of our creative friends who joined us!

What happens when you stop treating “community relations” like a checkbox—and start using it as your secret weapon? Join Shannon for a spirited session on how building real relationships with Memphis’s cultural champions can spark fires that warm hearts and light up balance sheets. Campfire Collective’s Founder and Head Trailblazer will share how she turned “community” from a buzzword into the backbone of success—plus practical takeaways you can put to work no matter your role or level.