Last Friday, our marketing team rolled deep into the AAF Memphis Industry Standard Creative Summit—and let me tell you, it did not disappoint. From the moment I walked in, I knew the day was going to be a vibe. AAF (aka the American Advertising Federation) brought together some of the most brilliant minds in Memphis marketing, and I felt proud to be in the room repping Choose901.

A Few Moments I Am Still Sitting With: 

• Shannon Briggs – Founder of Campfire Collective, reminded us that real community relations means building trust—between the media and the people. Her start at Huey’s and intentional storytelling show how long-term relationships can shift narratives.

• Penelope Huston – Chief of Communications for the City of Memphis,  broke the art of storytelling all the way: Be real. Be vulnerable. Let folks see your heart because that’s when change starts. Her work with Mayor Young continues to shape how we speak to and about Memphis.

• James Dukes aka IMAKEMADBEATS – Founder of UNAPOLOGETIC, one of the city’s dopest creative spaces and labels. He hit us with this: How you do anything is how you do everything. Self-awareness is the real flex. If you know who you are, you’re already ahead. That energy? It shook me.

• Shannon McCready – Sr. Design Manager at Adobe, spoke on navigating creative careers and protecting your peace, setting boundaries and standing on business for yourself. Whew, I think everyone in the room related to that segment. 

Read the full article about the summit on the Choose901 blog here.